Mobile couponing business model

Coupons issued by the manufacturer of a product may be used at any coupon-accepting store that carries that product. Manufacturer's coupons have the advantage of being currency at a variety of retailers, not just at one store. Grocery coupons are incentives for people who want to save money, but manufacturer coupons are primarily intended to advertise products and lure new customers with financial incentives. They may also be used to increase the sales of newspapers or other publications. For example, people may purchase multiple copies of a newspaper or magazine in order to use the coupons contained within.

Some grocery stores regularly double the value of a grocery coupon as an incentive to bring customers into their stores.

Manufacturer’s multi-retailer Mobile Coupon System

Additionally, stores might hold special events where they will double or triple coupon values on certain days or weeks. Whether or not a specific grocery chain will double or triple coupons usually depends on the original coupon value. Most coupons have an expiration date after which they will not be honored. For example, Christmas coupons are valid only throughout the Christmas week. American military commissaries overseas honor manufacturers coupons for up to six months past the expiration date.

10 Steps to Building a Coupon or Daily Deal Website

Customers may get these coupons from various sources, including national newspapers and the Internet, with web sites offering free printable grocery coupons can be printed at home and use them at retail store. Some major grocery chains also produce digital coupons that may be loaded onto the retailer's loyalty card at home, or at a coupon dispensing machine located in store.

In , the top five vehicles for distributing consumer packaged goods coupons in the U. There are coupon-providing websites that provide customers with coupons of various stores. These sites accumulate coupons from various sources. Clipping coupons from newspapers has been the most popular way to obtain coupons, though Internet and Mobile Phone coupons are gaining wide popularity. Some retailers and companies use verification methods such as unique barcodes , coupon ID numbers, holographic seals, and watermarked paper as protection from unauthorized copying or use.

Other than newspaper, there are also coupon book publishers and retailers who compile vouchers and coupons into books, either for sale or free. Online retailers often refer to coupons as "coupon codes", "promotional codes", "promotion codes", "discount codes", "keycodes", "promo codes", "surplus codes", "portable codes", "shopping codes", "voucher codes", "reward codes", "discount vouchers", "referral codes" or "source codes". Internet coupons typically provide reduced cost or free shipping, a specific dollar, percentage discount or to earn cashback while some offer to encourage consumers to purchase specific products or to purchase from specific retailers.

Because paper coupons would be difficult to distribute and redeem, typically secret words or codes are distributed for consumers to type in at checkout. Marketers can use different codes for different channels or groups in order to differentiate response rates. A mobile coupon is an electronic ticket solicited and or delivered to a mobile phone that can be exchanged for financial discount or rebate when purchasing product or service.

Coupons are usually issued by manufacturers of consumer packaged goods or retailers, to be used in retail stores as part of a sales promotion.

The customer redeems the coupon at store or online. In some cases, customers may redeem the mobile coupon at the point of sale. What is unique about mobile coupons is the memory of information in the coupons often outlast the expiration dates of the coupons themselves, triggering actual purchases at later dates. Mobile coupons are popular among U. The primary success factors for the SMS campaigns are discount size, how the discount value is framed as a gift or percent off and the timing of the campaign.

How to harness the power of mobile couponing | Mobile Marketer

Many retailers support the redemption of email and paper coupons via mobile devices. In addition to distributing such offers via their own email lists, SMS subscriptions, and apps, they are also often made available through coupon applications. A mobile app coupon can be either a regular coupon for redemption discounted value or discounted percentage used at checkout distributed by the app-makers or unique, personal referral codes owned by each user to recruit new users with referral benefits. The latter form requires personal sharing on behalf of users to their personal networks.

Depending on the jurisdiction , coupons may or may not reduce the sales tax which must be paid by the consumer. This is often determined by who sponsors the coupon. If the coupon is issued by the retailer, the product was never offered at the original price and the coupon represents a reduction in the amount paid and the tax.

If the coupon is issued by the manufacturer, the original price is still paid but some of the price is covered by the manufacturer instead of the consumer and the full price remains taxable. This is the case with the coupon-eligible converter boxes in the United States, which compensate in part for the forced conversion to digital TV. Coupon manufacturers may or may not place restrictions on coupons limiting their transferability to ensure the coupons stay within the targeted market.

Is couponing effective on Mobile?

Organized coupon exchange clubs are commonly found in regions where coupons are distributed. For example, people may purchase multiple copies of a newspaper or magazine in order to use the coupons contained within. Some grocery stores regularly double the value of a grocery coupon as an incentive to bring customers into their stores. Additionally, stores might hold special events where they will double or triple coupon values on certain days or weeks. Whether or not a specific grocery chain will double or triple coupons usually depends on the original coupon value.

Most coupons have an expiration date after which they will not be honored. For example, Christmas coupons are valid only throughout the Christmas week. American military commissaries overseas honor manufacturers coupons for up to six months past the expiration date.

Customers may get these coupons from various sources, including national newspapers and the Internet, with web sites offering free printable grocery coupons can be printed at home and use them at retail store. Some major grocery chains also produce digital coupons that may be loaded onto the retailer's loyalty card at home, or at a coupon dispensing machine located in store. In , the top five vehicles for distributing consumer packaged goods coupons in the U. There are coupon-providing websites that provide customers with coupons of various stores. These sites accumulate coupons from various sources.

Clipping coupons from newspapers has been the most popular way to obtain coupons, though Internet and Mobile Phone coupons are gaining wide popularity.

Some retailers and companies use verification methods such as unique barcodes , coupon ID numbers, holographic seals, and watermarked paper as protection from unauthorized copying or use. Other than newspaper, there are also coupon book publishers and retailers who compile vouchers and coupons into books, either for sale or free.

Online retailers often refer to coupons as "coupon codes", "promotional codes", "promotion codes", "discount codes", "keycodes", "promo codes", "surplus codes", "portable codes", "shopping codes", "voucher codes", "reward codes", "discount vouchers", "referral codes" or "source codes".

Internet coupons typically provide reduced cost or free shipping, a specific dollar, percentage discount or to earn cashback while some offer to encourage consumers to purchase specific products or to purchase from specific retailers. Because paper coupons would be difficult to distribute and redeem, typically secret words or codes are distributed for consumers to type in at checkout. Marketers can use different codes for different channels or groups in order to differentiate response rates. A mobile coupon is an electronic ticket solicited and or delivered to a mobile phone that can be exchanged for financial discount or rebate when purchasing product or service.

Coupons are usually issued by manufacturers of consumer packaged goods or retailers, to be used in retail stores as part of a sales promotion. The customer redeems the coupon at store or online. In some cases, customers may redeem the mobile coupon at the point of sale. What is unique about mobile coupons is the memory of information in the coupons often outlast the expiration dates of the coupons themselves, triggering actual purchases at later dates. Mobile coupons are popular among U. The primary success factors for the SMS campaigns are discount size, how the discount value is framed as a gift or percent off and the timing of the campaign.

Many retailers support the redemption of email and paper coupons via mobile devices.


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In addition to distributing such offers via their own email lists, SMS subscriptions, and apps, they are also often made available through coupon applications. A mobile app coupon can be either a regular coupon for redemption discounted value or discounted percentage used at checkout distributed by the app-makers or unique, personal referral codes owned by each user to recruit new users with referral benefits.

The latter form requires personal sharing on behalf of users to their personal networks. Depending on the jurisdiction , coupons may or may not reduce the sales tax which must be paid by the consumer. This is often determined by who sponsors the coupon. If the coupon is issued by the retailer, the product was never offered at the original price and the coupon represents a reduction in the amount paid and the tax.


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  • If the coupon is issued by the manufacturer, the original price is still paid but some of the price is covered by the manufacturer instead of the consumer and the full price remains taxable. This is the case with the coupon-eligible converter boxes in the United States, which compensate in part for the forced conversion to digital TV. Coupon manufacturers may or may not place restrictions on coupons limiting their transferability to ensure the coupons stay within the targeted market. Organized coupon exchange clubs are commonly found in regions where coupons are distributed.

    Often coupons are available for purchase at some online sites, but since most coupons are not allowed to be sold, the fee is considered to be for the time and effort put into cutting out the coupons. From Wikipedia, the free encyclopedia. This article is about a document exchanged in a financial transaction. For other uses, see Coupon disambiguation.